Another new Blog? Do we really need one?

My first blog.  Having been in public relations and journalism for, ugghh, 40 years, and have seen the rise of blogs, read them, seen how in many ways they spearheaded the transformation of journalism into the collaboration of citizens and the media, and the power brokers in modern America, it is a shock that I haven’t blogged until now, an instructor of Tools for Storytelling.

My operational theory for the years I spent as a public relations practitioner was that in order to tell “my” (my client’s or employer’s) story I had to convince the journalist to do it after I proved that it was a good story, it was factual/ethical, and that the journalist’s audience would recognize it thusly.

I’ll leave it there for now…


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